Amazon completed its purchase of MGM back in 2022, fans have waited with baited breath to see how one of the biggest and most powerful corporate entities in the world might meddle with the beloved James Bond franchise. Those fears only increased with the shocking news earlier this year that longtime series custodians Barbara Broccoli and Michael G. Wilson were stepping back from their producing roles, handing complete creative control over to Amazon to figure out the overall direction of the IP as they see fit. While most of us were worried about how this could affect the big-screen product in the years to come, apparently we should’ve been paying closer attention to the pre-existing titles that now call Prime Video their streaming home.
Let’s just say the Bond fanbase has been shaken and stirred. In a somewhat bizarre turn of events, as reported by Deadline, fans noticed that various artwork promoting several Bond movies on Prime Video U.K. had been quietly tampered with. To celebrate this past “James Bond Day” on October 5, 2025, the streamer decided to showcase posters from productions such as “Dr. No,” “Goldeneye,” “A View To A Kill,” and even recent ones such as “Spectre” … but with clunky and poorly-photoshopped alterations, removing any hint of firearms from each image. This was far from an isolated incident, as users on social media quickly began circulating screenshots proving the lengths that the streaming service went to in order to hide any visible weapons.
As of the time of publishing, Prime Video has since removed these posters altogether as a result of the backlash and replaced them with more generic stills from each movie — none of which feature any guns, either.
