If there’s a thread to bind the entire story I’m about to tell you, it’s that comedy just isn’t what it used to be. However, the 2025 movie schedule could change that – especially if The Naked Gun reboot becomes the hit some are predicting it’ll be.

As someone who was sold after watching Liam Neeson’s first teaser for the movie, the marketing has only continued to convince me that this legacy-quel is doing right by the franchise. After the above ad ended with what feels like a huge tribute to one of Leslie Nielsen’s favorite practical jokes, my excitement for this movie has only grown.

Liam Neeson sits stoically during the Save Comedy ad for The Naked Gun.

(Image credit: Paramount Pictures)

Liam Neeson’s “Save Comedy” Plea Is Seriously Funny

Paramount+ subscription-ready comedies like Anchorman, Tropic Thunder and Tommy Boy.

SaveComedy.org actually redirects you to buying tickets for The Naked Gun. However, I noticed that neither the original trilogy, nor Airplane! were factored into this reel of classics. Initially that seemed like an oversight, but in light of another observation I made through this ad’s content, I think there’s a bigger reason at work.

Liam Neeson is shown to have a slight case of gas at the end of his pitch to Save Comedy. Just like all the fans who are loving The Naked Gun’s goofy ad campaign, I must salute whomever decided to cheek sneak that Bronx Cheer at the end of this reel.

That’s because it’s the biggest tribute one could pay to Mr. Nielsen’s nature as a practical joker. To prove this point, please enjoy this reel of Leslie Nielsen and his infamous fart “device” at work throughout various interviews during his career:

The Best of Leslie Nielsen Farting on TV – YouTube
The Best of Leslie Nielsen Farting on TV - YouTube

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That distinction is important, as Cracked’s in-depth history on this practice saw friend and journalist Gino Salomone offer the correct terminology. If this ad can do its part to honor Leslie Nielsen’s legacy as a comedian and fart device practitioner, we fans need to show the same dedication, with the correct terminology.

Don’t worry, you have plenty of time to study up before The Naked Gun hits theaters on August 1st. Maybe you can buy your own fart device before opening night, and bring a little bit of Mr. Nielsen with you to celebrate. Or you could get yourself a Naked Gun popcorn bucket instead and do pretty much the same thing, minus the sound effects and hard stares.

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