HBO continues to be one of the best streaming services available, with recent shows that have gotten the world talking, like The Last of Us, The White Lotus, Euphoria, and more. But between its brand name changes of HBO Go vs HBO Now vs HBO Max to Max, the streaming service’s name will now be reverted to HBO Max. How is the internet celebrating the return of HBO Max Day? Through snarky fan comments like “LMAO they’re trolling us so hard.”
When HBO first launched in 1972, the cable channel was called Home Box Office. Then, after adopting “HBO” a few years later, the brand has expanded more than just a simple cable channel. The “on-demand” extension HBO Go came about, and then HBO Now for those who wanted access to HBO content without a cable TV package.
merger with Discovery to change the name to simply “Max.” After much back-and-forth name changes, the streaming service will finally go back to HBO Max. Fans are already celebrating HBO Max Day with plenty of snarky comments like @jabontan’s:
July 9, 2025
I’m in agreement with this X user. I’ve personally always referred to the streaming service as HBO Max, even when the name change came. Call me stubborn, but there’s no way I could have erased the brand name from my mind and speech that I’ve always known it to be. @jtimsuggs is speaking for all long-time subscribers of what a headache name changes can be:
“Somehow HBO Max Returned…Again.” https://t.co/H5iVhM5CBP pic.twitter.com/oqaQ61AmP0July 8, 2025
Yes, here we go again. But, I’d like to believe that “HBO Max” will stick as the streaming service’s exec, Casey Bloys, has expressed that the constant name changes have kept him up all night. To ensure the HBO Max exec gets his sleep, let’s keep the new-old name, okay? @hughpniz got real about what else is frustrating about the new brand name change:
I don’t know if I’m subscribed to one or the other or both. It’s very frustrating.
The rebranding name changes are absolutely “frustrating.” Imagine having the app on your phone or TV and having issues finding it due to remembering what it’s newly called. What will be next? HBO Maybe? @yourfavnook made us question what other name changes can come from other big-name brands:
