Kim Kardashian’s SKIMS company has taken over the world and her fans’ wallets. The company, which started off as a major shapewear retailer has expanded into pajamas, a cheeky swimwear line, and even partnerships with luxury brands like Dolce & Gabbana. It feels like the sky is the limit when it comes to Kardashian’s clothing company, and now she has taken things to a whole new level. The mogul has added a face wrap to her brand and fans are very confused.
The item is listed on the SKIMS website as “face innovation” and is meant to be worn to sculpt your face and offer jaw support. I can’t imagine it’s supposed to be worn out on the town, but rather around the house almost like a waist trainer for your face. However, the description does say it’s comfortable for everyday wear, so maybe we will start seeing these face wraps being worn at the grocery store.
some SKIMS products are totally worth it, fans aren’t sure about this one. As is typical for every strange Kardashian venture, like the boxers that look like hospital diapers, people are having an absolute field day with this one on Reddit. Some are commenting on how absolutely bizarre the wrap looks, but others actually are recognizing it from contraptions they wore after jaw surgery or to help with TMJ while they are sleeping. They said:
TikTok trends around the idea of “the morning shed,” I’m not surprised Kim Kardashian wanted to attach her name with a product that’s marketed to those with an intense beauty routine. Someone is going to have to give it a real try and let me know if it actually works.
When Kim Kardashian isn’t selling face wraps on the SKIMS website, you can see her on her reality show, The Kardashians, which currently is streaming with a Hulu subscription. You will also be able to see her star in the new Ryan Murphy series, All’s Fair, which is one of the most exciting titles on the 2025 TV premiere schedule, and is set to be released on Hulu this Fall.