San Diego Comic-Con might be most known to casuals for all the celebrities that attend its movie and television panels, but it’s also one of the most important weekends of the year for toy collectors. That’s because almost all of the major companies have extensive set-ups and reveal a lot of what’s upcoming. This year was no exception, and days later, I’m still fired up about a ton of upcoming toys we’re getting.
I couldn’t possibly touch on all the cool figures and spectacular sets that got shown off, but I would like to give a little shine to a few things I’m particularly excited about. So, here’s a quick roundup of my favorite toy reveals at the 2025 San Diego Comic-Con.
The Upcoming Wave Of Walmart Exclusive WWE Superstars
WWE Superstars. They’re exclusive to Wal-Mart and the distribution is patchy at best. Some stores will inexplicably get ten boxes of a single wave and never get in the next one. It takes a lot of patience and hunting, but for my money, there’s no figure line that displays better than this one.
putting this up for preorder on September 9th for LEGO Insiders, and it’ll be available for everyone else on September 12th. I’d order quickly because even with the $299.99 price point, it’ll probably be gone quickly.
has been working with Marvel since 2023, but I’m particularly excited about this upcoming collaboration with Marvel Legends and more specifically, Spider-Man. On September 26th, Magic The Gathering is going to be dropping a Spider-Man tie-in that features promo cards from Peter Parker’s universe. Characters including Aunt May, Doc Ock, Gwen Stacy and Venom will be getting their own, and the samples look fantastic.
I’m particularly attracted to the art work and how much it pops within the traditional confines of a Magic The Gathering card. It’s a great visual look, and I think this set is going to go over really well with both traditional MTG players and Spider-Man fans who want to express their fandom in a different way. You can pre-order it now on Amazon.
The Rock as M Bison is also a standout, as is the packaging, which is made to look like a classic arcade game.